- I miei ruoli nell'e-commerce -
Administrative Assistant
Maintaining an ecommerce site requires a lot of busy work, and not all of it can be considered executive-level. If you find yourself so overwhelmed by the daily maintenance that you struggle to perform your managerial tasks, then it’s time for an administrative assistant.

Product Sourcing Specialist
If your weak point is finding products or suppliers, a product sourcing specialist could be a good fit. These experts are the best at discovering products that perform well, as well as the most cost-effective channels for acquiring them. If you want a tighter and more effective supply chain, this position is worth looking into.

 

Digital Marketing Strategist
Low traffic? A digital marketing strategist knows how to bring people in and raise brand awareness. This is a leadership position with ride-reaching responsibilities including social media, blogs, guest posts, influencer marketing, and online advertisements. Often, these are in-staff employees, but there is a stable of specialists who freelance.

 

Social Media Manager
This digital marketer specializes exclusively in social media — they know how to rally followers and raise Likes (and brand awareness). Because they’re only limited to their specific area of expertise, you should only hire one if social media is integral to your strategy, or if your brand’s social media is critically failing.

 

Content Writer
If you have a blog, content writers work closely with the digital marketing strategist to create compelling articles that both attract new visitors and promote your brand goals (i.e., articles can highlight certain products, services, or policies that might otherwise go unnoticed).

However, ecommerce content writers are also important for site copy. Product descriptions, cohesive navigation titles, a strong narrative in your About Us section — a professional content writer can handle them all. Consider hiring one if you want to take your SEO to the next level.

 

Data Entry Specialist
For ecommerce brands with an enormous product range, hiring a data entry specialist could be a huge time-saver. If you’re spending huge chunks of time filling in spreadsheets instead of more important, big-picture duties, its best to outsource the data entry and focus on building your brand.

Of course, these tasks could also be handled by an automated inventory management software; under certain circumstances, automated software could be both cheaper and more convenient than hiring an extra worker, depending on your needs.

 

Customer Service Specialist
Returns, inquiries, complaints, and other interactions with customers are not only time-consuming, but they’re also high stakes — one wrong word, and you’ve lost a customer forever. Sometimes it’s better to let a professional people person handle these areas. Don’t underestimate the technical skill required in calming down an angry customer or convincing someone not to make a return.